The Hidden Trap With New Build Homes (That Most Buyers Miss)

The Hidden Trap With New Build Homes (That Most Buyers Miss)

Ken Martello
Published on: 29/04/2026

Buying a new construction home right now can feel like you’re getting a deal—especially when builders advertise interest rates that are significantly lower than the market. You might see something like a 4.5% FHA rate when typical rates are closer to 6.5%. On the surface, that’s a huge win for affordability.

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Fed Holds Rates Steady Again: Why Mortgage Rates May Stay Elevated Despite Weak Job Growth

Fed Holds Rates Steady Again: Why Mortgage Rates May Stay Elevated Despite Weak Job Growth

Ken Martello
Published on: 18/03/2026

The Federal Reserve hit pause again and left the federal funds rate at 3.5% to 3.75%. For a lot of people in housing, that was disappointing but not shocking. There was some hope that weak job growth over the last year would finally be enough to push the Fed toward a cut. Instead, the Fed made it clear that inflation risk is still the bigger concern.v

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Want More Referrals That Actually Turn Into Closings?

Want More Referrals That Actually Turn Into Closings?

Ken Martello
Published on: 09/03/2026

Mortgage and real estate referral tip from Ken Martello: stop asking clients to just pass along your name. Learn a simple 3x3 referral strategy that helps clients make a warm text introduction so more referrals actually turn into real conversations with a trusted loan officer or real estate professional.

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Get the AI Refi Analyzer

Get the AI Refi Analyzer

Ken Martello
Published on: 04/03/2026

When homeowners consider refinancing, most focus on one thing: the interest rate. But the rate is not the most important number. The break-even point is. And this is where many refinance offers fall apart.

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